Bolageriet is Sweden's most user-friendly digital accounting service, targeting small businesses with revenue ranging from 0-3+ million SEK annually. They offer comprehensive accounting solutions including bookkeeping, payroll, invoicing, and annual reports through a streamlined web application.
Bolageriet needed a streamlined solution to collect qualified lead data from potential customers on their website. The goal was to create an engaging user experience that would simultaneously provide the company with valuable information about visitors' businesses and enable effective tracking of marketing channels.
I developed an interactive slider in Webflow with custom JavaScript that collects company information through a user-friendly slider interface. The slider allows users to easily input:
Implemented comprehensive tracking functionality that automatically captures:
All collected data is automatically sent to Bolageriet's CRM system, enabling:
The solution provides Bolageriet with:
To see the result live check out https://www.bolageriet.se/prispaket
The slider is built with modular code that can be easily maintained and further developed. The CRM integration occurs through secure API calls that ensure all data is handled according to GDPR guidelines.
